THE LAB, May 13, 2009, recaps my blog on socialedge.org about combining your email and snail mail campaigns to more effectively raise money and to better serve your members and donors. Tips for using your lists more effectivley, for converting donors from snail mail to email, and for when to use snail mail and not email. Comments discussed include using list brokers, telephone calls, and what do do when the email bounces.





