InTheStudio evolved from two years of podcast programs founder Patrick O'Heffernan hosted for the Skoll Foundation's independent online community, SocialEdge.org, in 2006. At the time podcasting had not gained the popularity it now enjoys. Patrick applied the skills he gained as a print journalist and radio producer for "All Things Considered Saturday" on NPR and his years of experience in the non-profit and social entrepreneur world to engage people in the kinds of programming that audiences love. The socialedge.org podcast, produced by Patrick and Brian Butler, quickly became a top favorite on iTunes' Non profit and Government downloads, reaching number 1 on occasion and remaining consistently in the top 25.

Although socialedge.org discontinued podcasting and videocasting for technical reasons in mid-2008, Patrick's podcasts had gained a worldwide audience and attracted non profits, advertising agencies and authors as a way to promote their messages to a desirable audience at a fraction of the cost of other media. Knowing there were people who needed and wanted their services, Patrick and Brian decided to launch InTheStudio in Fall of 2008. They were joined by Patrick's wife, the former Vice President of Audience Research for CNN who had served as a market research executive for CNet, TechTV and PRN (and a voice talent in her own right), and the Core Team was born.

What. InTheStudio is a business that blends Media, Conversation, Advocacy, Community and Hope.
We interview people and produce podcasts for the non-profit and forprofit worlds, we advise people and organizations on getting their messages noticed online, we advocate for things we believe in, and we introduce our friends to our friends -building community across lines. We charge for our services, but we always try to offer the highest quality products that achieve results more expensive media and marketing cannot achieve. We are social entrepreneurs and much of what we do is for social entrepreneurs.

Mission: Use our talents and resources to help people and organizations improve the quality and sustainability of life through information, advocacy, community and technology. Embedded in what we do is the notion of sustainability. From the solar panels on our roof to the hybrid in our carport, we keep sustainability in mind all the time in terms of who we work for and how we accomplish our tasks and our goals.

our team

InTheStudio's three Core Team members each have long careers in media and broadcasting, and market research. They are supplemented by a distributed community of programmers, designers, voice talents and advisors who join the Core Team as needed for specific projects. InTheStudio will assemble the perfect team for your project.

	Dr. Patrick O'Heffernan Patrick, founder of InTheStudio, has been interviewing people for 30 years as a reporter, an NPR segment host, a producer and a college professor doing global research. His passion is getting people to talk about themselves and connecting them with others. With a career in the non profit world that stretches back to his first Ford Foundation grant in 1972, Patrick has worked with non profits, foundations, social entrepreneurs, the UN and other international organizations. He pioneered the use of global television advocacy advertising with campaigns for the UN Conferences on the Environment in Rio and on Population and Development in Cairo, in both instances reaching an audience of hundreds of millions. He funded and helped launch the North Asia Nuclear Free Zone backchannel diplomacy project which was nominated for a Nobel Peace Prize in 2005. For two years, he hosted Uplinks, "All Things Considered Saturday", an, NPR segment produced at KCRW to cast a critical eye at the news media. Patrick has been a blogger and podcaster on the Skoll Foundation's independent online community www.socialedge.org for over three years, producing podcast series with numerous non-profit and social entrepreneurial organizations. He currently authors the popular DR.O on Fundraising blog for socialedge.org. He has been a fund raiser and strategic planning consultant to Rainforest Action Network, LEAD International, the Coro Center for Civic Leadership, LinkTV and other NPOs. Patrick has been awarded an Emmy, a Webby Honors Award, four Telly Awards, an Award of Merit from the Georgia ITVA, the Diamond Award from the Egyptian National Association for Planning on the Environment and has been nominated for a Peabody award. A national figure in the social entrepreneur community, he serves on the Board of the Center for Partnership Studies, the Nameste Direct microcredit foundation and the Advisory Board of the New Leadership Council.
	Brian Butler Brian is the sonorous English-accented voice heard during many InTheStudio podcasts, and the engineering and directorial genius behind the scenes at InTheStudio. Brian has over 30 years experience as a broadcaster, presenter and voice over talent performing for radio, advertising, documentaries and podcasts. Brian also holds an entry in the Guinness Book of World Records. Educated at the University of London and trained by the BBC as broadcaster/producer, he now lives in California and is one of the top voice over artists in his field. His clients include Sony Viao, Leapfrog Educational Toys, ASK Training, British Airways, and BBC World Service. With his British accent and quick wit, he can captivate any listener; with his experience, he insures that InTheStudio podcasts and other productions consistently meet broadcast quality standards.
	Lynn Gutstadt Lynn serves as a partner and marketing information adviser at InTheStudio. She is also is available as a female voice for intros, outros and other voice needs, drawing upon her years of acting and singing on stage. Currently a consultant in media research specializing in online and television research and analysis, Lynn is formerly the Director of Corporate Research at CNET Networks/CBS Interactive, Vice President of Research at Premier Retail Networks and at Tech TV and served as Vice President of Market and Audience Research at CNN.She holds degrees in communication Research from Stanford University and a Bachelor of Art degree from the University of California at Riverside.
	Erika A. Jones - Clary Erika is a 2007 Official Webby Honoree and web designer with over ten years experience in marketing as a designer and project manager. She has designed web sites and advertising for small and large businesses, non profits, the music industry and politicians. Her advertising creative has been featured on MSN, Yahoo!, Netzero, Juno, America Online, Ask Jeeves, Infospace, 411web and FoxSports. Erika recently received a Mayor's Certificate of Honor given to her by San Francsico Mayor Gavin Newsom for her leadership role with Project Homeless Connect. Erika balances her technology driven life by living nestled near the redwoods and the Russian River in beautiful Guerneville, CA.