InTheStudio is a unique blend of media, conversation, advocacy, community and hope, assembled by a team of award-winning broadcasters and online marketing experts to give progressives and social entrepreneurs a powerful voice. Our media are podcasting – short or long audio files that people can download into their iPods or MP3 players or computers or smart phones - and the social connections and online conversations surrounding them. Podcasts are for busy people who want to learn while they work and play, anywhere, anytime on any platform – the ideal medium to get your message out to the kind of multi-taskers who get things done. more…
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THE LAB, May 13, 2009, recaps my blog on socialedge.org about combining your email and snail mail campaigns to more effectively raise money and to better serve your members and donors.
Client: Solomon McCown & Co.
Interviewee: Bret Homgren
Topic: crisis planning for buildings and managers
Ashley McCown, co-founder of Solomon McCown & Co and Brett Holmgren of Robert M. Curry & Associates are interviewed by Patrick O'Heffernan on why building owners adn managers need crisis planning. The reasons vary from windows falling out of skyscrapers to measles outbreaks in major office buildings, as well as the routine fire, flood and robbery.
Terry Gault of the Henderson Group tells us how to add "high touch" to online communications and our phone conversations - that is, how to keep your audience from doing their email during your webinar.
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